Veja (Kunst)

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With organic cotton from the Northeast of Brazil, wild Amazonian rubber and ecological leather, Veja is inventing new methods of work.Veja has been built on 3 main principles:

1. Using ecological inputs

2. Using fair trade cotton and latex

3. Respecting workers’ dignity

Veja has created a global chain that emphasizes solidarity and the environment, from the small producers in Brazil to the European concept stores at final ouput.
Veja does not advertise. The ressources saved are integrated into the production chain. This means the farmers and producers Veja works with are fairly remunerated – to accomodate their social and environmental requirements. Veja’s fabrication costs are 7 to 8 times higher than other footwear brands because the trainers and bags are produced with dignity. But Veja’s “no advertising” policy makes it possible to sell trainers at a price which is equal to competitors.

http://www.laboutique-galerie.com/2011/01/designer-highlight-veja-the-ethnical-sneaker/