The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business - Emira Mears , Lauren Bacon

From Publishers Weekly

Female entrepreneurs start businesses at twice the rate of their male counterparts , and in this book they will find a practical compendium of everything there is to know about launching and sustaining a small business. Mears and Bacon emphasize building an individualized business plan and developing a firm foundation by establishing clear goals, frankly evaluating your skills and refining answers to the Big Questions: what are you really selling? Who is your target audience?