High on marketing, low on talent, October 29, 2008
By horace wimp (San Francisco, CA USA) - See all my reviews
I'm torn on this. Let's start with the cover. It could be said that having two versions of the book, each with a different cover depending on which twin you end up with, is artistic. Since I am in the marketing business, I'll put that down to marketing - an attempt to make enthusiasts and collectors buy 2 copies (it works by the way, just look at the sales of magazine that do the same thing).
On the one hand this book contains some good insight into scions of the fashion world, but on the other hand it is yet another example of the efficient and admirable marketing machine that is the Olsen twins... yet it has very little of any substance that is built on their abilities or talent, and you start to wonder if they have any, other than the fact that they were born twins and cute.
