From Publishers Weekly
From condescending ad campaigns to tricky math at the register, consumers may not realize everything they have to be upset about in the tanking economy. Self-trained economist Pocker, for one, is mad as hell, and thinks you should be too. In four wide-ranging "movements," Pocker tackles everything from Dollar General, Target and late electronics retailer The Wiz to Red Lobster and Coca-Cola to women's fashion and brand loyalty. Much of Pocker's observations are highly insightful, such as his story of ordering a Sausage McMuffin without egg and being charged for the egg anyway: "McDonald's would make an extra $95,000 a day simply... because nobody wants to look like a maniac demanding a nineteen-cent refund."
