dinsdag 26 november 2013

Handmade: How Eight Everyday People Became Artisan Food Entrepreneurs And Their Recipes For Success - Jennifer Lewis (Boek)

It takes more than just good ingredients to start and build a successful artisan food business. In addition to doing the actual cooking or baking, food entrepreneurs are responsible for hundreds of decisions that impact the future of their business. From which marketing tools are best to how to increase operational capacity to dealing with government regulations and oversight to trying to make everything work within a limited budget, the sheer number of decisions can seem daunting at times.

HANDMADE is like the advisory council food entrepreneurs wish they had. Based on in-depth interviews with eight food artisans from a diverse range of backgrounds, this book shares with readers the triumphs and challenges these entrepreneurs have faced. Each entrepreneur’s story includes the practical tips and tactics they’ve used to help their day-to-day business grow. These real-life recipes for success will inspire you to start your own small food business or provide you with the guidance and new ideas you seek to take your company to the next level.

About the Author
Jennifer Lewis is the author of Starting A Part-time Food Business and Food On Wheels. In addition to having worked as a professional pastry chef and, later, riding the entrepreneurial rollar-coaster herself with her own small food business, Jennfier also has an MBA from Northwestern University's Kellogg School of Management with a focus on Entrepreneurship, Marketing, and Finance. She writes about all aspects of artisan food business ownership at www.smallfoodbiz.com


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