Running a Food Truck For Dummies - Richard Myrick

The easy way to drive your food truck business to success
A new generation of street food lovers are lining up at food trucks and food carts. Though the idea is a long-standing part of American and world culture, the street food industry has never enjoyed so much popularity or publicity. With lower start-up costs than traditional "store front" restaurants, food trucks offer a unique opportunity to entrepreneurs in a business climate where credit is tight and capital is scarce. In Running a Food Truck For Dummies, you'll get all the delicious details needed to start your own food truck business quickly, affordably, and successfully.

Whether you're one for the nearly 3 million owners and operators of existing food truck businesses or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more.

Help starting and creating a business plan
Advice on creating a mobile menu, choosing and outfitting a vehicle, setting prices, and hiring help
Everything you need to know about licenses, permits, zoning, parking, and other considerations
Coverage of using Social Media advertising,such as Facebook and Twitter, to market your food truck business
From choosing and outfitting a business vehicle to franchising and everything in between, Running a Food Truck For Dummies shows foodies everything they need to know to get their business moving toward success!

From the Back Cover
The easy way to drive your food truck business to success

Whether you're the owner of an existing food truck business or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more.

Meals on wheels — get a crash course on starting your own food truck business, with advice on deciding which kind of truck to run and researching your local marketplace
Drive your business forward — discover all the steps of developing your idea and turning it into a reality, from writing a business plan to presenting your truck — and everything in between
Start your engines — create your menu, stock your truck, find (and train) the best employees, and set up an office that'll keep your business running
Hit the road — keep your business running smoothly with advice on maintaining a clean, safe truck and using feedback effectively
Honk for social media — find out how to harness public relations and social media to share your message and build your following
Open the book and find:

Advice on choosing the type of food truck to run
The 4-1-1 on researching the food truck marketplace
Legal information to help you play by the rules
Tips on finding a location to park your truck and sell your food
Guidance on logo design and vehicle presentation
The scoop on menu creation, layout, and pricing
Hints for public relations and social media
How to build and retain a following
Learn to:

Find your niche, create a menu, and set prices
Choose and outfit a vehicle
Build a business plan to set yourself up for success
Use Facebook® and Twitter® to market your business

About the Author
Richard Myrick is one of the foremost thought leaders on the mobile food industry. He is editor-in-chief and founder of Mobile Cuisine Magazine ( www.mobile-cuisine.com ), a central resource for mobile street food information.

http://www.amazon.com/Running-Food-Truck-For-Dummies/dp/111828738X/ref=pd_sim_b_4